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AdWords add-on for Google Sheets is now in Beta

Google has launched an Adwords add-on, which very helpful to import data for reporting in Google Sheets. This Adwords add-on creates the interface between Google Adwords Account and Google Sheets, provides the options to customize report on the basis of campaign, Ad group and Ad name.

This add-on is in beta and absolutely free, just install the Google Adwords add-on and connect to an AdWords account or MCC account. you will be able to choose metrics columns, set filters and report time frame and name the report from a sidebar in the “Report Configuration” tab. You can select multiple accounts and bring data into the same report, if you are login with an MCC account.

Once user run the report, the data will be available in a new tab with the report name, that the user assigned.

For edit an existing report, just click to the  Add-ons drop-down and select “Edit a report” from the Google AdWords add-on menu.

The add-on for AdWords is in beta and is available here.

Example of Google Adwords Report

Find the latest Google Updates related to Google Analytic Data Retention, Google My Business Agency Dashboard and Google Neighbourly app.

Google Introduces Neighbourly app in India for Local communities

Google introduced the Neighbourly app in India, that helpful to improve listing and interaction on the locality based. The Neighbourly will share the information related to different different localities within a city/town. This app is available on beta for Mumbai and its supports to Android 4.3 Jelly Bean and above versions.

With the help of ‘Neighbourly’ app user can ask the question to neighbourhood experts, or answer any queries they find. This feature of Google Neighbourly app works through Google’s voice recognition, which is helpful to save the typing time of the user and take audio responses. Both of these options (Text and audio) work in English as well as eight Indian languages.

Google Neighbourly app Ask Local Question and Get Answers

Google Neighbourly App Will Help You:

• To find expert local answers.
• Share you advices everyday.
• Keep up with your local community.
• Connect with your neighbours safely.

How to Install This App

Step1. Sign In Google Play Store.

Step2. Type the Neighbourly App in Google Play Store Search Box.

Step3. Select the Neighbourly App.

Step4. Click on Install Button.

Find the latest Google Updates related to Google Analytic Data Retention and Google My Business Agency Dashboard.

Google Updated: New Google My Business Agency Dashboard Launched

Google has lunched, New My Business Agency Dashboard. The Google My Business Agency Dashboard lets local marketing agencies and local SEOs manage multiple listings in a more efficient and productive manner. For an agency register here to gain access to the new dashboard.

My Business Agency Dashboard

Features of Google My Business Agency Dashboard

• With the new agency dashboard, manage you all business location under one account; there is no longer a limit of 100 locations per account in this dashboard.
• We can send and receive invitations to manage listings and check the status of those invitations.
• Location Groups: You are required to put all organizations into a Location Group to help with location management. Agencies can request access to a customer’s location through a Location Group, or customers can invite an agency’s Location Group to co-manage their listing.
• New user Groups enable agencies to manage teams and control access to their Location Groups with different permission levels.
• You can also quickly search for locations within your entire account or within a Location Group.

About Google My Business: 

Google My Business is a free and user-friendly tool, which helps to manage online existence of businesses and organizations Google, including Search and Maps. 

Source: https://searchengineland.com/google-my-business-agency-dashboard-launches-today-299632

Google Analytic Data Retention Controls

Data Retention controls?
The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.

“Data retention controls allow you to manage how long Google stores your user data on their servers.”

User and Event Data Retention

How Data Retention Settings Impact Google “Analytics.”

Key Reporting features are gone from the google analytic accounts on May 26, which are..

• Segments.
• Table filters.
• Flow Visualizations Report.
• Multi-Channel Funnel and Attribution Reports.
• Secondary Dimensions

Why Google Analytics Brought This Settings Now?

Google Analytics Data Retention Settings to adhere General Data Protection Regulation (GDPR).

General Data Protection Regulation (GDPR)?

• The General Data Protection Regulation is a regulation in EU law on data protection and privacy for all individuals within the European Union.
• It addresses the export of personal data outside the EU.
• All the Data Processor / Analytics tool in the world should adhere this regulation 
• This Regulation come into effect on 25th May’18.

How To Apply Data Retention Setting

Before Applying the Data Retention Setting, we need to confirm few things.

• Did you track User Level Data in Google Analytics Using User ID / Client ID? (Yes or No?)
• Did you track Personal Identifiable Information (PII) data in Google Analytics? (Yes or No?)
• If Yes, determine how long your business need to retain user level & associated event level data.
• If No, set “Do Not Automatically Expire” with Reset New Activity “ON”  to retain User & event level data till you delete the property

Steps for Google Data Retention Settings

Source Links:

https://www.jeffalytics.com/data-retention-controls-google-analytics/
https://support.google.com/analytics/answer/2637192?hl=en

Social Media Optimization

Definition: Social media optimization is the process of optimizing your company's social role on the web in order to increase business, boost sales, and enhance visibility, traffic, and overall web presence. SMO differs from SEO in that the underlying goal of SMO is to generate company awareness from channels other than search engines. SMO seeks to generate company success by stimulating a social buzz about your website through a variety of social media tools, services and platforms.Some of the most popular methods of SMO include content distribution through blogs, vlogs, social networks, RSS feeds, and third-party applications or widgets.

Top Social Media Networking Sites

What is the SEO?

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization.