Search engine optimization
Search engine optimization SEO is the way to get your website to work best with different search engines such as Yahoo, Google and Bing for getting huge gains, ranking opportunities doing keyword research. It is a mission for increased visibility in search engines through quality links, social popularity, relevant copy and domain trust.
Search Engine Optimization is a useful technique that helps search engines find out and rank your website greater than the other websites in response to a search question. Hence, SEO helps you in getting traffic from different search engines. Search engine optimization is the best technique of getting huge traffic to your website.
There are many processed involved in SEO to help you in getting the traffic to your website and increase the Google page rank. Many people use this useful technique to make their website visual in many search engines. SEO technique introduces your website to a number of people and as a result you get huge traffic.
Search Engine Optimization is a useful technique that helps search engines find out and rank your website greater than the other websites in response to a search question. Hence, SEO helps you in getting traffic from different search engines. Search engine optimization is the best technique of getting huge traffic to your website.
There are many processed involved in SEO to help you in getting the traffic to your website and increase the Google page rank. Many people use this useful technique to make their website visual in many search engines. SEO technique introduces your website to a number of people and as a result you get huge traffic.
Why SEO is so important?
If you have just started your online business then it is very necessary that you get it search engine optimized. The big reality is that the internet has become a very cut-throat market place. There are almost thousands of web sites that are trying to get the attention of different visitors. Most of the sites are yet found from search engines according to many specialists and the issue is only nearly ten sites come in the first page if you enter a relevant keyword.If your site is in the second page and not in the first page for that particular keyword then it does not get the traffic that it requires for becoming successful. Hence you must opt for SEO which is an efficient service, which helps your site accomplish top ranking at different search engines such as Google and Yahoo.
Hence SEO has huge importance in getting success in online business. It is only search engine optimization that makes your site visible in online business. It also explains why your site needs SEO. It is an ultimate need.
Other reasons behind why is SEO important are many. Almost 91% of internet users make use of search engines for navigating the web. Nearly 85% of search engine users neglect past the first forty results. 8 out of 10 searches are done by many people from the topmost search engines. 8 out of 10 searches are done from search engines such as Bing, Google and Yahoo. Nearly 77% of people who use internet make use of search engines very often as compared to other online media as a leading tool to find out different web links, e-mail links and surpassing banner ads.
Great SEO tips for your site
If you want to successfully run your SEO campaign then you need to follow SEO tips. To get the traffic for your website and get the profits in your online website marketing business, you need to follow a few easy to follow search engine optimization tips that are given below.
You need to do a keywords research. It is one of the crucial steps in SEO campaign before you start. You need to completely research all of the keywords you wish to make use of. It makes a great difference in your stragety.
Do not commit the mistake of using the similar Meta tags for each page. Meta tags must be perfect for every page. Even, ensure to make use of the keywords and write an effective title.
The current trend favors ethical SEO; hence you need to create quality and unique content for different web pages so that users can easily navigate through them.
You should avoid having low quality links. Rather than obtaining links from link farms, you should research status of those sites before getting links from them. You can use Alexa ranks to know the status of the website. It is the best way to check the popularity of the site and even the page rank of the site.
Never overdo reciprocal links as reciprocal linking is valuable only if done in small number and if the links are related to your site. Even, ensure to have a diverse set of links including articles, blogs, forums and social bookmarking. Never use the links with the similar anchor text. There are many search engines that do not like links, which make use of the similar anchor text.
You need to make website updates on regular basis. If you do not update your website regularly then it is of no use. You need to update latest news, current information and fresh content to your site on regular basis. Updating your site regularly is one of the best ways of catching the eye of search engine robots.
You should look for your competitors. It is always best to know what other website owners doing on their site and what they are doing to get good quality links.
You should design your site SEO friendly. You do not need to follow a set SEO strategy while designing a website. You should avoid heavy flash, plenty of graphics, as search engine robots crawl text but do not crawl images. The keys of getting success in online business is to make good meta tags for web pages and insert fresh and helpful content. If you are not designing your site and hiring somebody else to do that work then you need to search for an expert SEO and website designer.
Make use of text links rather than images. Text links have great importance while making use of JavaScript as spiders do not follow JavaScript.
You need to keep localization in your mind. Many advantages are there of reaching out to the local audience. Apart from getting local customers, including region-based keyword phrases will surely help you as you need to face less competition for that particular keyword.
You need to do a keywords research. It is one of the crucial steps in SEO campaign before you start. You need to completely research all of the keywords you wish to make use of. It makes a great difference in your stragety.
Do not commit the mistake of using the similar Meta tags for each page. Meta tags must be perfect for every page. Even, ensure to make use of the keywords and write an effective title.
The current trend favors ethical SEO; hence you need to create quality and unique content for different web pages so that users can easily navigate through them.
You should avoid having low quality links. Rather than obtaining links from link farms, you should research status of those sites before getting links from them. You can use Alexa ranks to know the status of the website. It is the best way to check the popularity of the site and even the page rank of the site.
Never overdo reciprocal links as reciprocal linking is valuable only if done in small number and if the links are related to your site. Even, ensure to have a diverse set of links including articles, blogs, forums and social bookmarking. Never use the links with the similar anchor text. There are many search engines that do not like links, which make use of the similar anchor text.
You need to make website updates on regular basis. If you do not update your website regularly then it is of no use. You need to update latest news, current information and fresh content to your site on regular basis. Updating your site regularly is one of the best ways of catching the eye of search engine robots.
You should look for your competitors. It is always best to know what other website owners doing on their site and what they are doing to get good quality links.
You should design your site SEO friendly. You do not need to follow a set SEO strategy while designing a website. You should avoid heavy flash, plenty of graphics, as search engine robots crawl text but do not crawl images. The keys of getting success in online business is to make good meta tags for web pages and insert fresh and helpful content. If you are not designing your site and hiring somebody else to do that work then you need to search for an expert SEO and website designer.
Make use of text links rather than images. Text links have great importance while making use of JavaScript as spiders do not follow JavaScript.
You need to keep localization in your mind. Many advantages are there of reaching out to the local audience. Apart from getting local customers, including region-based keyword phrases will surely help you as you need to face less competition for that particular keyword.
Types of SEO
 |
| Types of SEO |
Off-Page SEO is the
method of earning backlinks from other websites in order to enhance the ranking
of the site. This method include various method of SEO including Blog posting,
forum, article submission, submission, classified, Social
Bookmarking, Search engine submission, Blog commenting and miscellaneous.
On-Page SEO is the
process of optimizing a website which includes on-site work such as writing
content, title, description, Alt tag, Meta tags as well as ensuring web-page’s
code and design which can be indexed and crawled by search engines properly.
Off Page SEO Techniques
There are lots of techniques used in
Offpage SEO work. Major Techniques are:
• Directory
Submission
• Social
Bookmarking
• Blog
Post
• Article
Post
• Press
Release Submission
• Forum
Posting
• Yahoo
Answer
• Blog
Comment
What are Blog, Article & Press Release?
A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
The articles are
concerned with specific topic or event and are highly oriented towards an
opinion instead of information. An article is supposed to be more oriented
towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Press Release is
related with a specific action or event which can be republished by distinct
medium of mass-media including other websites. It should be simple, short and
professional. It conveys a clear message or information.
What are Meta Tags?
HTML meta tags are usually referred as tags of page data which sits
between opening and closing head tags of a document’s HTML code. Actually these
are hidden keywords who sits in the code. These are invisible to visitors but
are visible and readable by Search Engines.
Example:
<head>
<title>Not
considered as Meta Tag, even required anyway</title>
<meta
name=”description” content=”Write your description here” />
<meta
name=”keywords” content=”Write your keyword here” />
</head>
Difference between keyword
& keyword phrase?
The keyword term is basically
concerned with a one-word term, on the other hand a keyword phrase considered
as employment of two or more word-combinations. Therefore, it is very
confounded to get high ranking in account of one-word keyword term until the
one-word keyword has little online competition. Therefore, this practice is not
encouraged to employ. In order to drive more traffic and top ranking in SERP it
is recommended to employ keyword phrase.
How can you achieve
Google Page Rank?
Generally, Google Page Rank is
based on inbound links, therefore, more backlinks you congregate more your page
rank will be. Also, it is influenced by rank of page which is linked to you.
One other thing to consider is that older your website will be, it will be more
favorable and trusted to Google. Google reward those websites who incorporates
lots of pages, tons of incoming link and also healthy quantity of internal
links to another pages within the site. In respect of SEO projects, relatively
it is not so significant but delivers a picture about work to perform towards
earning inbound links.
Q: Why the Title Tag in
Website is valuable?
Ans: In our SEO efforts Title Tags
are very earnest. It is highly recommended to include a Unique Title that
exactly says about the contents sits in that page. It is valuable because this
is thing which appears in the search engine result section and tells the user
& search engine, what is about this page.
What is Site Map and
distinguish between HTML sitemap and XML sitemap?
A sitemap incorporates list of
web-pages which is accessible to users or crawlers. It might be a document in
any form employed as a tool for planning either a web page or web design that
enables them to appear on a website as well as typically placed in a
hierarchical style. This helps search engine bots and users to find out the
pages on a website. The site map renders our website more search engine
friendly as well enhances the probability for frequent indexing.
HTML sitemap can be incorporated
directly in a web page for user’s flexibility and can be implemented through
proper design. On the other hand, XML sitemap is useful only for search engine
crawlers or spiders and doesn’t visible to users. It sits in the root of
website.
What’s the significance
of Robots.txt file in a website?
Robots.txt file is considered
as a convention useful to prevent cooperating web robots and web crawlers from
accessing all or part of a website or its content for which we don’t want to be
crawled and indexed but publicly viewable. It is also employed by search
engines to archive and categorize website and to generate a rule of no follow
regarding some particular areas of our websites.
How Keywords are
implemented for optimization?
The best way to opt and
implement keywords is to designate those keywords which are popular, relevant
to our content, comprises high search volume and effective. Stuffing and over
employment of keywords must be avoided. In order to get best result and effect,
our pages shouldn’t contain keyword density more than 3-4%. Including keywords
into title and description is highly recommended.
Grey Hat SEO: Grey Hat SEO is a combination of white hat SEO and black hat SEO.
Grey Hat SEO = White Hat SEO (ethical) + Black Hat SEO (non ethical)
About Black Hat SEO
In order to
attain High Ranking in search engine result page, websites go for various
methods and techniques which are characterized by two categories.
The method
which are implemented and acceptable according to search engine guidelines are
White Hat SEO, on the other hand, the method which are less acceptable or
instructed to avoid in search engine guidelines are “Black Hat SEO”.
Black Hat SEO techniques:-
Some Black Hat SEO techniques are:
• Keyword
Stuffing
• Cloaking
• Doorway
Pages or Gateway Pages
• Link
Farming
• Hidden
Text, etc.
What is spider?
Spider also called as bot, crawler
or robot is a set of computer program that browses World Wide Web in methodical
and orderly fashion as well automatically scan the web-page and website for
updated content and download a copy to its data center to index.
Name the bots (spider) of major
search engine?
The name of bots/spider of
Google search engine isGoogleBot, Yahoo Slurp for Yahoo search and BingBot for
Bing search engine.
Difference Between Nofollow and Dofollow Link
Nofollow link is exactly vice-versa of dofollow link. These are
non-crawling link which are not passed by search engines bot and hence can’t be
cached or indexed. It is obvious when we wish to prevent a link from crawling
and indexing.
Dofollow
link is a kind of hyperlink which says all search engines crawlers to pass
through which also put an impact over page rank. When we opt to employ or
attempt to achieve a dofollow link then it is counted by search engines and
sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website
and enhances your site ranking.
Page Rank?
PageRank is a set of algorithm for link analysis named after Larry Page
and employed by Google search engine towards defining a numerical value from 1
to 10 to each component of hyperlinked documents like world wide web. The value
accepts only round figure that means decimal are not allowed. Page rank is
calculated by their inbound links.
Difference between PR & SERP
PR(Page Rank) is Page Rank which is defined by quality inbound links from other
website or web-pages to a web page or website as well as say the importance of
that site.
SERP stands for Search Engine Result
Page is the placement of the website or web-page which is returned by search
engine after a search query or attribute.
What is Cache?
Cache is the process performed by search engine crawler at a regular
interval of time. It used to scan and take snapshot of each page over world
wide web as well as store as a backup copy. Almost every search engine result
page incorporates a cached link for every site. However, clicking over cached
link show you the last Google cached version of that specific page rather than
of current version. Also, you can directly prefix
cache:http://www.abc.com” with desired URL to view it cached
version.
White
Hat SEO: White hat SEO is ethical SEO. It's SEO
techniques that search engines accept. White hat SEO techniques are beneficial
for site visitors as well as for search engines. The goal of white hat SEO is
to improve search engine result positions via methods that won't cause search
engines to penalize the site.
Examples:
- Using relevant keywords (short tail and long tail keywords)
- Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
- Adding fresh content regularly
- Studying analytic reports and fine-tuning the content to further optimize it for targeted keywords
- Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
- Making sure that all the code is valid (or at least won't stop search engine bots)
- Creating site maps so that every page is linked to and search engine bots can crawl every page
- Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl
- Creating quality content that other people will want to link to
- Optimizing pages for social media in the hopes of attracting social media links
Black
hat SEO: Black
hat SEO is the use of techniques that are unacceptable to search engines to
boost a page's position in search results. These techniques are intended to
trick search engines into giving pages higher positions in search results, and
they have no benefit to site visitors. The goal is to improve search engine
result positions no matter what it takes to do it.
Examples:
- Overusing keywords in comment tags, alt tags, and meta tags
- Overusing keywords in visible text (Keyword stuffing)
- Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
- Using Doorway or gateway pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
- Using Cloaking techniques for displaying different content to search engines than to people by identifying visitors via IP or via other methods
- Using link farms solely for the purpose of creating more links to target pages
- Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)
Grey Hat SEO: Grey Hat SEO is a combination of white hat SEO and black hat SEO.
Grey Hat SEO = White Hat SEO (ethical) + Black Hat SEO (non ethical)
