Google Analytic Data Retention Controls

Tuesday, 15 May 2018

Google Analytic Data Retention Controls

Data Retention controls?
The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.

“Data retention controls allow you to manage how long Google stores your user data on their servers.”

User and Event Data Retention

How Data Retention Settings Impact Google “Analytics.”

Key Reporting features are gone from the google analytic accounts on May 26, which are..

Segments.
Table filters.
Flow Visualizations Report.
Multi-Channel Funnel and Attribution Reports.
Secondary Dimensions

Why Google Analytics Brought This Settings Now?

Google Analytics Data Retention Settings to adhere General Data Protection Regulation (GDPR).

General Data Protection Regulation (GDPR)?

The General Data Protection Regulation is a regulation in EU law on data protection and privacy for all individuals within the European Union.

It addresses the export of personal data outside the EU.

All the Data Processor / Analytics tool in the world should adhere this regulation

This Regulation come into effect on 25th May’18.

How To Apply Data Retention Setting

Before Applying the Data Retention Setting, we need to confirm few things.

Did you track User Level Data in Google Analytics Using User ID / Client ID? (Yes or No?)

Did you track Personal Identifiable Information (PII) data in Google Analytics? (Yes or No?)

If Yes, determine how long your business need to retain user level & associated event level data.

If No, set “Do Not Automatically Expire” with Reset New Activity “ON” to retain User & event level data till you delete the property